Structured data for AI search: what is worth adding
Updated: · Orbtown
Structured data will not make an assistant recommend you. It does make facts about your company unambiguous, and that is worth half an hour.
What Google actually says
For AI Overviews and AI Mode, Google states there is no special schema.org markup you need to add, and that markup must match the visible text. It continues to support structured data for regular search features.
Why add it anyway
Your name, address, services and official profiles become machine-readable without guesswork, which helps any system that parses them, including directories and tools. It is a small job with lasting value.
Start with these
- Organization or LocalBusiness on your home page.
- sameAs links to your official profiles.
- Service offers for what you sell.
- FAQPage only if the questions are visible on the page.
Example
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Example Dental",
"url": "https://example.com",
"telephone": "+421 900 000 000",
"address": {
"@type": "PostalAddress",
"streetAddress": "Main Street 1",
"addressLocality": "Bratislava",
"addressCountry": "SK"
},
"sameAs": ["https://www.facebook.com/example"]
}Put it in a script tag of type application/ld+json.
Common questions
Is schema a ranking factor for AI?
Google says no special schema is needed for its AI features. Treat it as clarity, not as a ranking trick.
Can markup contain things not shown on the page?
It should not. Google says structured data should match the visible text.